For the last year I have been designing the prestigious D&AD 2013 annual.
The process started back 10 month ago.
When I was asked by Neville Brody to design the annual.
I thought about what D&AD do and really what resonated was that D&AD showcase great talent and are a global organisation. Infact in the last 40 -50 years we have seen a shift in a very british exclusion organisation to one that has now become very global and I felt that this in particular was something I wanted to celebrate.
This being the 51st annual it needed to set the tone for the next 50 years, with this in mind I started to think about how we create and what’s the role of technology and digital media, and how does this influence how we connect in the world.
And so it seemed a great opportunity to celebrates D&AD’s role by bringing all of this altogether.
196 country illustrations on the cover to reflect creativity being open for the world. Each pattern has been generated by code from meta data and location data from the day D&AD’s entries opened for this year – that date was the 1st nov 2012.
To represent the country’s location in the world the patterns have a shifting horizon line reflecting a nation’s latitude, which also aims to convey a ‘new’ horizon of creativity.
The 42 represented countries that have winning work are spot-varnished on the cover and are placed in the opening section of the annual.
Design mentor: Rejane Dal Bello
Code support: Jon and James Isbell
Manager: Jana Labaki