Archive for the ‘08 Bath spa art and design UCAS identity’ Category

Bath final logo

Monday, May 16th, 2011

Brief: design four letters that reflect the Bath Spa, Art and Design School. My design was chosen, see below for final Logo and designs

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logo elements can be used for further mailer promotion etc.

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Often people are asked, “Where is Bath?” I created a simple map using textured elements.

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My designs implemented at the UCAS design fair

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To the printers

Sunday, November 21st, 2010

After developing the b a t h letters it was time to take the design to the printers.

Final idea – texture

Saturday, November 6th, 2010

These were the letters I submitted. I created the textures using letterpress lettering and scanned in newspaper borders. I wanted to represent Bath’s history – the vertical lines representing the columns found in bath. I used letterpess textures for the repeating circlular shapes to reflect bath spa’s craft background. I wanted the font to be simple but beautiful, playful and fun. I attempted to make the letterforms slightly haphazard and clumsy to demonstrate this.

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Using these textures I then used it to create a simple map.

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This images show the process of creating the 4 letters.

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Idea 01 – deco

Saturday, November 6th, 2010

I started by looking at art deco shapes.

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Then used the shapes to create the letterforms.

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The 4 letters – the A is too hard to read.

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However I wasn’t happy with this result as I felt it didn’t represent bath.

Bath type Brief

Saturday, November 6th, 2010

We are looking for you to design 4 graphic letters that
say 4 letters: BATH. We need this for tote bags / T-shirts / maybe badges and will be used for the stand at Ucas fairs in Manchester and London. Your design should be / simple / beautiful / functional / legible. You may approach this in any way you like handdone / painted etc… but remember it has to be functional and read at different sizes. We would also like you to produce a simple map that shows our location
in relation to the rest of britain, students applying always ask
‘where is bath’?