Fleur Isbell
Portfolio
2017

Brand in application //
Using Brand elements

Brand in application //

Dr.Reddy’s laboratories
Hyderbaad, India

Dr.Reddy’s packaging system //
Because patients are at the heart

of everything Dr.Reddy;s does, packaging is the most important touch-point. The packaging system was developed for Dr’Reddy’s patients ensuring that it displays: optimism, empathy and dynamism.

Dr.Reddy’s packaging system //
The packaging system

enables consistency so that

it is recognisably Dr.Reddy’s

as well as versatility to

ensure variation within hundreds
of products.

Brand in application //
Magazine spread

Brand in application //
Medicine information booklet

Packaging research //
Hyderbaad, India

Brand in application //
Posters, helmet, booklets, ID cards

Project 07
Client // Dr.Reddy’s
Creative expression & packaging

Dr.Reddy’s Brand guidelines //

Packaging profiles //
The packaging system is simple and optimistic and designed so that it is clear to all audiences. It includes a patient information panel, that helps the patient clearly understand information about the medicine. Panels are use to indicate patient specific information, such as prescription – written by the doctor and a colour coded dosage system. The back panel uses clear easy to read sectioned information.

Portrait packaging system //
Showing packaging profiles

Dr.Reddy’s Packaging guidelines //

Brand in application //
Advert, Hyderbaad, India

Dr.Reddy’s //
Brand elements
The Dr.Reddy’s heart logo

represents empathy and

the circles on the right

represent dynamism