Archive for the ‘08 Bath spa art and design UCAS identity’ Category

Bath final logo

Monday, May 16th, 2011

Brief: design four letters that reflect the Bath Spa, Art and Design School. My design was chosen, see below for final Logo and designs


logo elements can be used for further mailer promotion etc.


Often people are asked, “Where is Bath?” I created a simple map using textured elements.


My designs implemented at the UCAS design fair


To the printers

Sunday, November 21st, 2010

After developing the b a t h letters it was time to take the design to the printers.

Final idea – texture

Saturday, November 6th, 2010

These were the letters I submitted. I created the textures using letterpress lettering and scanned in newspaper borders. I wanted to represent Bath’s history – the vertical lines representing the columns found in bath. I used letterpess textures for the repeating circlular shapes to reflect bath spa’s craft background. I wanted the font to be simple but beautiful, playful and fun. I attempted to make the letterforms slightly haphazard and clumsy to demonstrate this.


Using these textures I then used it to create a simple map.


This images show the process of creating the 4 letters.


Idea 01 – deco

Saturday, November 6th, 2010

I started by looking at art deco shapes.


Then used the shapes to create the letterforms.


The 4 letters – the A is too hard to read.


However I wasn’t happy with this result as I felt it didn’t represent bath.

Bath type Brief

Saturday, November 6th, 2010

We are looking for you to design 4 graphic letters that
say 4 letters: BATH. We need this for tote bags / T-shirts / maybe badges and will be used for the stand at Ucas fairs in Manchester and London. Your design should be / simple / beautiful / functional / legible. You may approach this in any way you like handdone / painted etc… but remember it has to be functional and read at different sizes. We would also like you to produce a simple map that shows our location
in relation to the rest of britain, students applying always ask
‘where is bath’?